Dia & Co x Swim
Product Expansion
An expansion into the swim category fulfills the demand of customers’ needs—she trusts Dia to provide her with the best fit, style and quality.
Overview
The expansion also continues Dia & Co’s mission of style freedom through a life well-lived. Because every woman should have access to stylish options that make her look and feel her best.The new category is for all body sizes and types, with a breadth of sizing: over 30 pieces available at launch with additional exclusives and drops from well-known.Project
I’m ready…
By tapping into the collective excitement of brighter days to come—as well as some personal reflection we’ve all done in quarantine—“I’m ready” flips the script on what it used to mean to be ready for beach season. Imagery taps into the enjoyable moments spent in a bathing suit to reinforce a positive association with swim—upbeat, cool and confident, approachable yet aspirational, refreshing.Commerce.
Strategy.
Campaign.
Dia & Co’s swim collection offers the very best in swimwear, designed for their consumer—curating a collection to feature modern, elegant, fun swimwear.
All brands are for women, designed by women.
I’m ready…
for a margarita, on the rocks, with salt
for my surfing lesson
to feel the sun on my skin
to do absolutely nothing
Photography by Anastasia Garcia
Styling by Tina Latonero