Hoi. I’m a creative & product design leader working across branding, product design & storytelling. I’ve worked with teams of all sizes, helping shape ideas, build brands & create experiences people love.
Select work
Scent Beauty — A new digital experience for a multi-brand fragrance destination
Brand, Strategy, Digital, Editorial
Scent Beauty — A new digital experience for a multi-brand fragrance destination
Brand, Strategy, Digital, Editorial
Hive — Turning sustainability into everyday emotional payoff
Brand, Strategy, Packaging, Digital, Campaign
Hive — Turning sustainability into everyday emotional payoff
Brand, Strategy, Packaging, Digital, Campaign
Seitz — Building a Swiss design studio from craft roots to global presence
Brand, Strategy, Print, Digital, Development, Editorial
Seitz — Building a Swiss design studio from craft roots to global presence
Brand, Strategy, Print, Digital, Development, Editorial
FILA — Pushing the boundaries of an iconic sportswear brand for women without limits
Brand, Digital, Campaign
FILA — Pushing the boundaries of an iconic sportswear brand for women without limits
Brand, Digital, Campaign
TRUEWERK — Performance workwear that keeps its cool, even when the heat is on
Brand, Strategy, Digital, Print, Campaign
TRUEWERK — Performance workwear that keeps its cool, even when the heat is on
Brand, Strategy, Digital, Print, Campaign
NEST New York — A unified digital flagship for a global luxury fragrance brand
Brand, Strategy, Digital, Editorial
NEST New York — A unified digital flagship for a global luxury fragrance brand
Brand, Strategy, Digital, Editorial
Club Monaco — Redefining the intersection of fashion, culture, and commerce
Brand, Strategy, Digital, Editorial
Club Monaco — Redefining the intersection of fashion, culture, and commerce
Brand, Strategy, Digital, Editorial
One Kings Lane — The art of collecting, the pleasure of discovering
Brand, Strategy, Digital, Print, Editorial
One Kings Lane — The art of collecting, the pleasure of discovering
Brand, Strategy, Digital, Print, Editorial
Dia & Co — Elevating personal style for women of every size
Brand, Strategy, Digital, Campaign
Dia & Co — Elevating personal style for women of every size
Brand, Strategy, Digital, Campaign
Dia & Co x Swim — A splash of confidence, a summer without rules
Brand, Strategy, Digital, Campaign
Dia & Co x Swim — A splash of confidence, a summer without rules
Brand, Strategy, Digital, Campaign
Martha Stewart — Good things, beautiful spaces, and a little Martha magic beyond the page
Brand, Strategy, Digital, Print
Martha Stewart — Good things, beautiful spaces, and a little Martha magic beyond the page
Brand, Strategy, Digital, Print
BARK — A little mischief, a whole lot of love
Brand, Strategy, Digital, Print, Campaign
BARK — A little mischief, a whole lot of love
Brand, Strategy, Digital, Print, Campaigns
DreamCloud — A little more cloud nine, a lot less ordinary
Brand, Strategy, Digital
DreamCloud — A little more cloud nine, a lot less ordinary
Brand, Strategy, Digital
Newsweek — Reimagining a publishing icon for a new generation of readers
Brand, Strategy, Digital, Editorial
Newsweek — Reimagining a publishing icon for a new generation of readers
Brand, Strategy, Digital, Editorial
Appendix
Select clients, collaborations & projects
Andrew Zuckerman
BARK
Barnes & Noble
Bobbi Brown
Boy Scouts of America
Clinique
Club Monaco
Condé Nast
Dia & Co
DreamCloud
FILA
GQ Magazine
Hive
LG
Madewell
Major League Soccer
Maroon 5
Martha Stewart
The Nature Conservancy
Nectar
NEST New York
Newsweek
OkCupid
One Kings Lane
Orchard
Publicis Media
Red Bull
Scent Beauty
Seitz
SharkNinja
Teen Vogue
theSkimm
Truewerk
Vera Wang
Weight Watchers
West Elm
Women’s Wear Daily
Andrew Zuckerman
BARK
Barnes & Noble
Bobbi Brown
Boy Scouts of America
Clinique
Club Monaco
Condé Nast
Dia & Co
DreamCloud
FILA
GQ Magazine
Hive
LG
Madewell
Major League Soccer
Maroon 5
Martha Stewart
The Nature Conservancy
Nectar
NEST New York
Newsweek
OkCupid
One Kings Lane
Orchard
Publicis Media
Red Bull
Scent Beauty
Seitz
SharkNinja
Teen Vogue
theSkimm
Truewerk
Vera Wang
Weight Watchers
West Elm
Women’s Wear Daily