FILA
Curve Collection Campaign
Overview
Over the last half century, FILA has been there for iconic moments, accompanying extraordinary individuals in pursuit of sport—those who courageously challenge limits and defy expectations through a seamless combination of power and grace.From its humble textile beginnings in Biella, Italy in 1911 to its historic introduction of color on the tennis court in 1973, the brand has always taken pride in creating designs as bold and breathtaking as its wearers.With a philosophy of innovation and a commitment to performance and sophistication, FILA continues to make a statement with styles that are novel in aesthetic and effective in function.FILA's exclusive capsule embodies the brand's iconic style and marks their first leap into 5x sizing.
Project
Hitting the streets
Campaign imagery is rooted in FILA’s iconic 90’s street-style looks and shot in the streets of downtown Manhattan by fashion photographer Anastasia Garcia—a pioneer in the body positive movement.Commerce.
Strategy.
Campaign.
Being an original means staying true to yourself.
The FILA design team crafted each item for incredible fit, using design elements that consider curves and a plus size fit model.
Being an original means staying true to yourself.
It's all in how you wear it—you call the shots.
“We wanted to introduce our Curve Collection to as diverse a range of customers as possible”
— Jennifer Estabrook, President of FILA North America
Photography by Anastasia Garcia
Styling by Tina Latonero