Martha Stewart
Martha Stewart Living delivers and delights 100 million consumers on the newstand, iPhone and iPad.
Art Direction, Product Design, Strategy, User Experience
Martha Stewart Living is a diversified media and merchandising company, inspiring and engaging consumers with unique lifestyle content and distinctive products. As the digital landscape and delivery of content has changed the way people consume, so has the demand. Art direction now covers traditional media as well as emerging platforms.
Well Openers
Each printed issue of Martha Stewart Living has a well-opener that kicks off the featured stories. The digital edition included a stop-motion version.
Living on the iPad
Once the iPad launched across the world, Martha Stewart Living partnered with Apple to ensure its industry leading content came to life through how-to videos, beautiful stop-motion animations and interactive editorial.
Unique Experiences
While the Living Magazine lived and breathed each month, Martha also launched one-off experiences surrounding unique content like this Egg Dyeing 101 iOS application. The app included 101 eggs, shot to scale, how-tos, videos and formulas to create the best dyed egg.